Welcome to the age of youth obsession, where women are hammering on beauty salon doors to make themselves look younger, so they can compete in the workplace (and in life). But now it’s not only women, but men as well. Since David Beckham announced his devotion to male skin care (and fashion), the tide changed.
There are now many products on the market for men, particularly moisturisers, but an ordinary moisturiser is really not good enough. There needs to be other actives in it which will help repair the skin and help counteract the redness which is so prevalent in men as they age.